Studies are carried out, digital transformation occupies big headlines in the press and is present in the meetings of the biggest companies. But it does not reach everywhere equally within the business ecosystem. And it is that only 38% of companies have a digital strategy. Could it be due to some myths about digital transformation? What is there about lies and truth in them?
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The subject is very present in the press. And not only in the finance section.
You just have to see the behavior of searches with Google Trends by entering the word "digital transformation". If we see the general graph of Digital Transformation, we can see a clear upward progression of searches globally (despite the peaks and valleys), which practically leaves the graph in recent dates.
In the graph of Google Trends, there is an increase in the upward trend very accentuated in the last two years.
The main myths about B2B/B2C digital transformation: true or false?
Let's see below what are the myths, the urban legends or simply the beliefs about the digital transformation B2B / B2C. We will analyze what is true and false in each of them. Let's go there!
#1. The digital transformation is a bubble about to explode
Some people still think that digital transformation is another bubble related to new technologies. A fad that is mobilizing everyone in the business world, but will end up running out. That the most disruptive organizations will go under and traditional businesses will return to the security of their Excel and, if anything, their CRM hosted on the company's server.
#2. Traditional businesses are going to disappear
Let's see now a belief opposed to the previous one. If on the one hand there are those who think that digitization is a passing fad like wearing skinny pants, at the opposite extreme are those who believe that in a few years only the disrupting agents will remain in the market.
#3. B2C digitalization brings benefits just because it improves the customer experience
It is true that digital technologies have placed the customer at the center of the business model. According to a study by Sky Zone Infotech, 75% of retailers will customize the visit to the physical store of their customers in 2021. But it is a myth that the great benefit of digitization for companies comes exclusively from the experience of the client.
According to consulting firms, the company's digitalization increases revenue by 20%, while reducing costs by 36%, thereby. This means that the greatest benefit for organizations is due to improvements in EFFICIENCY.
#4. The digital transformation is very expensive for the company
And according to one of the most widespread myths of digitalization, the process is so expensive that it is only available to large companies. This is false.
Although only 34% of small and medium enterprises have devoted resources to digital transformation, according to a study, those who have done so have perceived tangible benefits almost immediately. This is also related to the tactical approach that SMEs are giving to digital technologies, but that is another debate.
Companies must understand the digitization process as an investment, not as a cost. Precisely we have already seen that one of its main advantages is the greater efficiency in the use of resources.
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